(Hong Kong‧25 June 2021) Organized by Hong Kong Hereditary Breast Cancer Family Registry (“THE REGISTRY”) for the first time, PINK DESSERTS 2021 makes its debut at local weekend market this summer. Besides shopping at the weekend market, visitors can learn more about hereditary cancers induced by genetic mutations and the services of THE REGISTRY.
Making an online donation of HK$50 or above at THE REGISTRY’s official website https://asiabreastregistry.com/ en/donation-form and with the proof of it, each donor can get a limited edition “PINK DESSERTS 2021 gift pack” at THE REGISTRY’s booth from 1st Jul to 4th Jul. The gift packs are redeemed on a first come first serve basis while the stock lasts. Meanwhile, visitors who LIKE Facebook page and FOLLOW Instagram @asiabreastregistry can get sweet pink candy and souvenirs (first come first serve basis while the stock lasts).
*Limited edition “PINK DESSERTS 2021” gift pack, which includes:
* Kicorner – Pineapple Cake
* Big Foot Himalaya Salt Mint Candy (Lemon Flavour)
* Big Foot Himalaya Salt Mint Candy (Ginger & Lemon Flavour)
* Teeny Bakery Mini Pet Treat
* KT’s Factory HK$25 Cash Voucher
* botanic Coffee HK$100 Cash Voucher
* BodiBra HK$200 Cash Voucher
Being the sweetest and the most meaningful event in town organized by THE REGISTRY, PINK DESSERTS 2021 Charity Sale aims to increase the public awareness of hereditary cancers and raise funds for providing appropriate services for cancer patients with genetic mutations and the high-risk family members of cancer patients.
This year, the charity sale is supported by over 30 merchants including five-star hotels, catering groups, coffee shops, beverage chains and online stores. From July to September, with every purchase of designated pink desserts or designated products at the participating merchants, a portion of the sales proceeds will be donated to THE REGISTRY for financing the underserved high-risk families to undergo genetic testing, counseling and other clinical services.
Enjoy sweet treats and spread love to those in need!
DESSERTS 2021 Charity Sale Sponsors and Participating Merchants:
Established in 2007, Hong Kong Hereditary Breast Cancer Family Registry (“THE REGISTRY”) is the only and first-ever charitable organization dedicated to help the high-risk families who have hereditary risk of breast, ovarian and prostate cancer due to BRCA and other gene mutations. We also aim to advance and standardize clinical care by formulating preventative measures through data collection, research, public education, counseling and supportive care services in reducing the incidence of hereditary cancers in Chinese population. THE REGISTRY now has the largest database and bio bank of hereditary breast cancers specimens in Chinese which would facilitate better understanding and research of the disease locally and worldwide. THE REGISTRY has raised funds for financing the underserved high - risk families in the community to undergo genetic testing and counseling and has benefited over 4,800 individuals involving 3,600 families up to now. THE REGISTRY has designed a BOP triple colour ribbon, based on interlacing three ribbons in the international colours of Breast, Ovarian and Prostate Cancers Awareness respectively, emphasizing the interlink among these cancers due to hereditary causes.